Keyword: loss leader
Death of the Music Middleman (3/7/2007)
The middleman role of music labels to produce, distribute, and promote albums has been compromised by the Internet to the benefit of the artists and consumers.
Keywords: artists, bands, CD, clap your hands, direct marketing, distribution, download, loss leader, middleman, middlemen, music label, Target
Pay What You Want (12/27/2014)
The pay-what-you-want model makes economic sense when it is used as a limited-time promotion and as a loss-leader to increase sale of higher profit-margin related products.
Keywords: download, loss leader, pay-what-you-want, piracy, price discrimination, Radiohead, reservation price, self-image